The year 2017 saw Yves Saint Laurent launch a striking advertising campaign for its Y Eau de Toilette fragrance, a campaign that successfully captured the essence of the scent itself: fresh, energetic, and undeniably masculine. This article delves into the various facets of the 2017 YSL Y Eau de Toilette ad video, exploring its visual style, the music choice, the impact of the male model, and its place within the broader context of YSL's advertising history and its other fragrance campaigns.
The Scent: A Fresh Take on Masculinity
Before dissecting the ad itself, it's crucial to understand the fragrance it promoted. YSL Y Eau de Toilette isn't a classic, heavy, or overly sweet scent. Instead, it's a modern interpretation of masculinity, focusing on a vibrant and youthful energy. The blend of citrus notes, such as bergamot and grapefruit, provides an initial burst of freshness, while the heart notes – featuring aromatic herbs like geranium and sage – add a sophisticated layer of complexity. The base notes, consisting of woody accords like cedar and ambroxan, provide a grounding warmth and lasting power. This multifaceted composition is perfectly reflected in the dynamic nature of the 2017 advertising campaign.
YSL Perfume Ad Song: Setting the Mood
The soundtrack to the 2017 YSL Y Eau de Toilette advertisement played a significant role in conveying the fragrance's energetic character. While specific details about the song used are not readily available across all sources, the overall musical style would likely have been carefully chosen to align with the youthful and modern vibe of the campaign. A driving beat, perhaps with electronic influences or a contemporary pop sensibility, would have been a logical choice to complement the visuals and create a memorable association between the music and the fragrance. The song's selection would have been a strategic decision, aimed at reaching a specific target demographic and creating an emotional connection with the viewer. The music's energy and tempo would have mirrored the feeling of confidence and vitality projected by the fragrance and its model. Further research into marketing materials from 2017 might uncover the precise song title and artist.
YSL Advert Male Model: The Face of Y
The choice of male model for the 2017 YSL Y Eau de Toilette advertisement was a key element in the campaign's success. The model's persona needed to embody the spirit of the fragrance: confident, stylish, and effortlessly cool. While the specific name of the model requires further investigation, the casting likely prioritized a look that aligned with the brand's image and target audience. The model's physical attributes, acting ability, and overall presence would have been instrumental in conveying the message of the advertisement. He would have been more than just a pretty face; he would have served as a visual representation of the YSL Y man – someone who is self-assured, sophisticated, and lives life on his own terms. The model’s portrayal would have communicated the fragrance's appeal to a contemporary, discerning male consumer.
current url：https://gfpuxz.j255e.com/guide/ysl-fragrance-ad-video-2017-90321